This year, we saw a very beautiful blooming plant appear on the market, and we wondered: is it a Catharanthus? A Vinca? … it turned out to be the Catharanthus roseus Soirée™. A colorful and richly blooming plant that is suitable for the balcony, patio, and terrace… originating from the breeder of other popular brands such as Sundaville®, Princettia®, Senetti®, and Beedance® … so that promises something!
Perhaps you’ve already seen this beauty this spring, if not, it’s time to discover these new and exquisite Catharanthus roseus hybrids – Soirée™. This versatile plant is ideal for combining with other summer-flowering bedding plants, but it also looks stunning on its own in a patio pot. The charm and sweetness of the Soirée™ flowers are irresistible when consumers see them in your store.
This sweet potted plant is a beautiful reminder of the splendor of nature. With bright white flowers that elegantly contrast with the deep green foliage, it symbolizes resilience and strength. It can thrive for two seasons in outdoor spaces like balconies and gardens, from summer until late autumn, and is highly resistant to rain, making it an ideal choice for any climate.
A lovely novelty to keep an eye on, it’s no wonder the Soirée won ‘gold’ last January in the category ‘Bedding & Balcony Plants’ during the IPM Essen. If you want to know more about the origin of this novelty and the range of colors that are developing, take a look at the website of Soirée™ or MNP Flowers – Suntory from Leimuiderbrug.
