After the festivities in the Netherlands around Sinterklaas on December 5th, consumer interest really shifts toward Christmas. It’s important to anticipate this immediately with the assortment in your store.
For visitors to your store looking for a compact Christmas tree or a second or third smaller tree for the kitchen, office, or conservatory, Van der Salm from Boskoop offers a varied assortment of mini Christmas trees with decorations every winter. Options include versions with garlands, decorative pots or baskets, or even snow-covered trees—there’s a suitable option for every setting.
The great bonus of these mini Christmas trees is that after the holidays, consumers can simply plant them in the garden or place them outside on a balcony or terrace, providing twice the enjoyment. No green thumb required!
Customers in your store might have questions about how to keep their mini Christmas tree looking great for as long as possible, throughout the holidays and beyond. This mini tree doesn’t owe its name directly to its small size but rather to its slow growth. At the time of purchase, the plant is older than expected, and thanks to its slow growth, customers can enjoy it for longer.
Mini Christmas trees can remain in the garden for generations without becoming unruly. If the consumer plants it in full ground outdoors after the holidays or in the spring, the tree will need minimal fertilizing or pruning. The Picea glauca ‘Conica’ December® appears fuller than other Picea varieties and is less likely to develop bare patches. A helpful tip for your customers: if they’ve kept the tree indoors all winter, it’s advisable to let the mini Christmas tree acclimatize in a shed after the holidays before planting it in full ground in early spring. The tree will eventually grow to about one meter tall. Of course, the mini Christmas tree can also be perfectly displayed in a beautiful pot or basket on a terrace or balcony.
Finally, ensure the Picea glauca ‘Conica’ December® gets enough water, as dehydration is disastrous for this evergreen dwarf conifer. For more inspiration, take a look at the website of Van der Salm in Boskoop, where some delightful variations are available.
