At Esperit Plants, they believe in the power of discovery, giving people the freedom to embark on their own journey of exploration every day. By meeting new plants and people, applying new techniques, and developing new concepts, this nursery aims to enable consumers to bring a piece of the world around us into their homes.
This might sound a bit abstract, but on the other hand, it is precisely the development we have seen in recent years around the green houseplant assortment. There has been a trend among consumers towards urban jungle and grow your own, with increasing attention to the positive function of houseplants in people’s living and working environments. Enthusiasts of special varieties are willing to travel a bit further to the green specialty stores like florists and garden centres with the most surprising assortment.
As a florist, garden center, DIY store, or home furnishing shop, it is exciting to discover these market trends, follow them, and then translate them into a houseplant assortment that aligns with them. Esperit Plants has traditionally been strong in the assortment and development of the Ficus family, which are recognizable under the brand Esperit Ficuss. In addition to Ficus, this nursery also grows many other green houseplants, including some in hanging pots, recognizable under the brand Esperit Greenss.
Because Esperit Plants also believes in the power of discovery, they maintain a strong focus on creating and finding innovative varieties and continually developing the green plant assortment. This regularly results in very beautiful novelties, which are recognizable under the brand Esperit Collectorss … a constantly changing collection that you should keep an eye on for the distinctive capability of your store.
Tip: Do you want your store to be exciting in green? Don’t forget to share the gems within the assortment through your store’s social media channels!
