The online promotional platform Home & Garden Inspirations welcomes The Green Brand Factory as a new partner starting February 2025! The partnership was officially confirmed on January 22 at Intratuin in Lisse.
Launched in 2024, Home & Garden Inspirations supports the promotion of flowers, plants, and lifestyle products across the supply chain from greenhouse to checkout. The platform shares news articles from breeding companies, nurseries, and growers’ associations in three languages, targeting buyers and sellers from European wholesalers, garden centers, florists, and arrangers with inspiring, educational, and informative content.
The Green Brand Factory, a specialist in marketing and sales for nurseries for over 25 years, sees this partnership as an opportunity to enhance the visibility of their growers among European trade professionals. “We aim to promote a different product from our growers every week through the platform,” said Menno van Es. The relieving aspects of Home & Garden Inspirations, such as content creation and the platform’s focus on European green specialty retailers, align perfectly with their needs.
Marco van de Koppel of Horti Experience is enthusiastic: “This partnership strengthens the connection between breeding companies, nurseries, growers’ associations, and European green specialty retailers. Together with our partners, we are investing in optimizing product and assortment knowledge across the supply chain, from greenhouse to checkout, for the future.”
Home & Garden Inspirations will be present at IPM Essen from January 28–31 (Hall 1, Booth 1 E46). International trade visitors can register for free to access exclusive content about seasonal launches, innovations, and cutting-edge concepts.
Breeding companies, nurseries, and growers’ associations are invited to learn more about the promotional opportunities offered by Home & Garden Inspirations during IPM Essen.
Take a sneak peek: Home & Garden Inspirations
Image: Menno van Es (L) & Marco van de Koppel (R) confirm the partnership.
