The Christmas season is quickly approaching, and that means it’s time for Poinsettias! Stars for Europe, the marketing initiative for promoting the Poinsettia, is putting this festive plant—also known as the Christmas Star—in the spotlight in various ways.
This season’s campaign centers around the theme ‘Cozy Table Settings,’ positioning the Poinsettia as the perfect decoration for festive table arrangements. The Poinsettia offers countless possibilities to add color and ambiance to any interior, tapping into the consumer’s desire to create a warm and festive home during the holidays.
Is your window display already in Christmas spirit, or has your Christmas show already opened? Around this time, the various colors and sizes of Poinsettias become more and more available, so it’s the perfect time to add them to your store’s assortment!
Inspire your customers with Poinsettias;
The chances that customers in your store will create a sensational table decoration like the one below (middle image) this year are not particularly high. Nevertheless, we want to offer you, as a florist, garden center, DIY store, home furnishing shop, or arranger, this source of inspiration—because you can certainly inspire your store’s visitors.
This impressive table decoration consists of a variety of natural materials—a living work of art! On a lush bed of moss, red mini Poinsettias stand next to small Christmas trees and Echeverias. Holly branches, (ornamental) apples, various cones, and gold-painted leaves provide decorative accents, while dark red taper candles offer a cozy glow.
Normally, during this time, you’ll have moss, cones, Poinsettias, Christmas trees, and the mentioned decorative materials in your store’s assortment, so get creative! Tip: Make sure to use a waterproof base for this table decoration idea to prevent any damage to the surface on which you create your inspirational display.
Images & source: Stars for Europe
